Affiliate Disclosure

Pick & Play UK is a comparison and information website. We are transparent about how this site is funded and what that means for the information you read here.

How we earn commission

Some links on this site point to UK-licensed casino operators. When you click one of those links and subsequently register or deposit with that operator, we may receive an affiliate commission from the operator. This commission is paid to us by the operator — not by you. It does not affect the cost of anything you do on the operator's site.

What commission does not mean

Earning affiliate commission does not make Pick & Play UK a casino operator. We do not:

• Hold or manage player accounts
• Accept or process deposits
• Pay out winnings or bonuses
• Set terms, wagering requirements, or game rules
• Control any element of operator platforms

Every operator listed on this site is independently licensed and regulated by the UK Gambling Commission and is solely responsible for everything that happens on its own platform.

Does commission affect our editorial content?

We aim to keep our editorial assessments independent. The existence of an affiliate relationship does not determine which operators we list or how we rate them. Operators with higher commission rates are not automatically rated more favourably.

That said, we disclose clearly that commercial relationships exist. We would encourage you to read multiple sources before making any decision about where to play.

Identifying sponsored links

Outbound links to casino operators carry rel="sponsored" attributes in line with search engine and advertising standards guidance. Cards on the homepage are labelled with notices such as "Affiliate links may earn us commission".

Your responsibilities

Before registering with any operator, you should read their full terms and conditions. Offers, wagering requirements, withdrawal limits, and eligibility rules are set by the operator and may change at any time. Pick & Play UK cannot guarantee the accuracy of operator information as it may be out of date.

Questions? See our About page or get in touch.